Chef plating a gourmet burger in a professional ghost kitchen

Your Kitchen.
Our Viral Brands.

License proven food brands with a built-in audience of 850K+ followers. Add revenue to your existing kitchen with zero concept development.

850K+
TikTok Followers
6.7M+
Likes & Views
3
Ready-to-License Brands
Apply to Partner See Our Brands

Three Proven Concepts. One Partnership.

Each brand comes with tested recipes, operational playbooks, branding assets, and a social media presence that drives real customer demand.

Dirty Potato loaded baked potato with pulled pork, cheese, bacon, and sour cream
Dirty Potato
Loaded Baked Potatoes

Fully loaded, flavor-packed baked potatoes that took TikTok by storm. Simple menu, high margins, cult following. Our flagship brand with massive social proof.

522K
TikTok
6.7M
Likes
29K
Instagram
MacCheesys gourmet loaded mac and cheese in cast iron skillet with bacon and cheese pull
MacCheesy's
Gourmet Mac & Cheese

Deluxe mac and cheese with bold, creative twists. From loaded bacon mac to tikka masala varieties. Comfort food elevated — loved by families and foodies since 2017.

2017
Founded
4.5★
Avg Rating
15+
Menu Items
The Kebab Shack Mediterranean kebab plate with grilled meat, saffron rice, pita, tzatziki, and hummus
The Kebab Shack
Mediterranean Fast-Casual

Fresh, halal Mediterranean cuisine — kebabs, shawarma, falafel, and loaded bowls. Tapping into one of the fastest-growing food categories in the US.

30+
Menu Items
Halal
Certified
4.6★
Reviews

Ghost Kitchen. Food Truck. Brick & Mortar.

Our brands work wherever food gets served. License one or all three concepts and deploy them in the format that fits your operation.

Three restaurant deployment models: ghost kitchen operation, food truck at outdoor event, and brick and mortar restaurant dining room
🏭

Ghost Kitchen

Add our brands to your existing delivery operation. No extra square footage needed — just kitchen capacity and delivery platform accounts. Fastest path to revenue.

🚚

Food Truck

Take our brands on the road. Events, festivals, corporate catering, and high-traffic locations. Built-in social media presence means customers already know the food.

🏪

Brick & Mortar

Full restaurant buildout with our proven menus, branding, and operational playbooks. From interior design guidance to staff training — we help you open strong.

From Your Kitchen to Our Customers

No buildout. No concept development. No guessing what works. We bring the brand, the recipes, and the audience. You bring the kitchen.

1

Apply

Tell us about your kitchen, your location, and your goals. We review every application to ensure it's a great fit.

2

Choose Your Brands

Pick one, two, or all three brands to operate from your existing kitchen. Each comes with full recipes and training.

3

Launch

We help you set up on delivery platforms, train your team, and provide all branding materials. Most partners launch within 2 weeks.

4

Grow

Our 850K+ social following drives demand. You fulfill orders and keep the majority of revenue. We handle ongoing marketing support.

Brand Licensing, Not Franchise

No franchise fees. No royalties on your revenue. A simple monthly license gives you everything you need to operate a proven brand from your existing kitchen.

Single Brand
$997/mo
+ $2,497 one-time setup fee
  • Tested recipes & operational playbook
  • Full branding assets & packaging
  • Staff training & onboarding
  • Ongoing social media marketing content
  • Dedicated brand support
  • No royalties on revenue
Apply to Partner
Best Value
All Three Brands
$2,497/mo
+ $2,497 one-time setup fee
Save $494/month vs. individual
  • Everything in Single Brand — for all 3 concepts
  • Dirty Potato, MacCheesy's & The Kebab Shack
  • Priority onboarding & launch support
  • Cross-brand marketing amplification
  • Maximum revenue from one kitchen
  • No royalties on revenue
Apply for All Three
📈
Partner Revenue Insight

Average virtual restaurant brand generates $3,000–$8,000/month in delivery revenue. At $997/mo license fee, most partners break even in their first 2–3 weeks.

Pricing is for licensing rights only — no franchise fees, no royalties on your revenue. Apply to discuss terms.

📣 850K+ social media followers across brands
Real customer reviews and proven demand
🍳 No buildout costs — use your existing kitchen
48-hour onboarding — start taking orders this week
🤝 Dedicated brand support team
Sherif Aboul-Magd — Founder & CEO
Sherif Aboul-Magd
Founder & CEO, Big Brand Energy

I built three food brands from the ground up — MacCheesy's, Dirty Potato, and The Kebab Shack. I built a combined 850K+ following across Dirty Potato and MacCheesy's with millions of video views. I know what it takes to create food that people crave and marketing that makes them line up.

Now I'm making these brands available to restaurant operators who want to add proven, in-demand concepts to their kitchens — without the risk of building from scratch. You already have the kitchen. I have the brands and the audience. Together, we build something bigger.

"Every restaurant has unused kitchen capacity. Every brand needs more kitchens. Big Brand Energy connects both sides."

What People Are Saying

417 Magazine

"When my husband and I tried The Kebab Shack for the first time, we knew we'd become regulars... The food is healthy, filling, quick and an affordable price."

Springfield Business Journal

"The Kebab Shack opened with kebabs, rice bowls, salads and wraps, along with traditional shawarma and falafel... employs a staff of 30."

TikTok — @officialdirtypotato

Over 850K+ combined followers, 6.7 million likes, and viral videos reaching millions of views. The portfolio has built-in national demand.

Common Questions, Honest Answers

Everything you need to know before applying to become a partner.

Is this a franchise?
No. This is brand licensing, not a franchise. No franchise fees, no FTC disclosure, no territorial restrictions. You pay a monthly license to operate our brands from your existing kitchen.
Do I need a restaurant or can I use a ghost kitchen?
Either works. Many of our partners operate from existing restaurant kitchens during off-peak hours. Ghost kitchens, commissary kitchens, and cloud kitchens all qualify.
What delivery platforms do you support?
All major platforms: DoorDash, Uber Eats, Grubhub, and direct ordering through our branded websites.
How quickly can I launch?
Most partners are live within 2 weeks. We handle recipe training, menu setup on delivery platforms, branding assets, and marketing materials.
What if I want to try one brand first?
Start with one at $997/mo. Add more whenever you're ready. Most partners add a second brand within 90 days once they see the demand.
Do I keep 100% of my revenue?
Yes. The license fee is flat monthly — no royalties, no percentage of sales, no hidden fees. Everything you make is yours.

Ready to Add a Viral Brand
to Your Kitchen?

We're selectively partnering with restaurant operators who have existing kitchen capacity and want to add proven revenue streams. Tell us about your operation.

No commitment required. We'll review your application and reach out within 48 hours if it's a fit.