Dirty Potato — fully loaded baked potato with pulled pork, cheddar, bacon, sour cream and chives
A Big Brand Energy Brand

The Loaded Potato Brand
That Broke TikTok.

522K followers. 6.7 million likes. A cult following built on one perfectly executed menu item. Now you can run Dirty Potato from your kitchen.

522K
TikTok Followers
6.7M+
Total Likes
29K
Instagram
850K+
BBE Combined Following
Apply to License Dirty Potato See the Menu
The Brand Story

Built on One Item. Perfected.

Dirty Potato started with a single mission: take the humble baked potato and make it the most crave-worthy thing on any delivery app. Fully loaded, flavor-packed, and photo-ready — every potato is built to stop the scroll and generate repeat orders.

The brand took off on TikTok before most food brands even had accounts. Founder Sherif Aboul-Magd built the social presence from scratch, generating 6.7 million likes and a community of dedicated fans who actively seek out Dirty Potato wherever it's available.

The genius is in the simplicity. A tight menu, high-margin ingredients, and straightforward prep make Dirty Potato one of the easiest brands to operate at volume — whether you're running delivery out of a ghost kitchen or serving from a food truck at a festival.

522K
TikTok
6.7M+
Likes
29K
Instagram
Dirty Potato signature loaded baked potato — the OG
#1
Flagship BBE Brand
Social Following

A Built-In Audience
Before You Even Open

When you license Dirty Potato, you're not starting from zero. You're plugging into a community that already knows the brand, craves the food, and is actively looking for where to order.

Why License

What Makes Dirty Potato
Operator-Friendly

🥔
Simple Prep, High Volume
Baked potatoes are one of the most efficient proteins in a commercial kitchen. Low waste, fast execution, and easy to scale during peak delivery hours — no complex equipment or specialized staff required.
📱
Pre-Built Demand
522K TikTok followers means customers are already searching for Dirty Potato on delivery apps before you even list it. You benefit from national brand awareness from day one of your listing.
💰
High Margin Menu
Potatoes, cheese, proteins, and sauces — the COGS are low and the ticket averages are strong. Most Dirty Potato operators see food cost under 28%, leaving healthy margin after licensing fees.
🚀
Fast to Launch
Everything you need to go live is in the license package: recipes, portion guides, photography for delivery app listings, staff training materials, and onboarding support. Most partners go live within 2 weeks.
Ready to License

Add Dirty Potato to
Your Kitchen

Apply to become a licensed Dirty Potato operator. We review every application to make sure it's a fit — then we help you launch fast.

Apply to Partner Now View Pricing
Ghost Kitchen from $500/mo + 5% rev share  ·  Food Truck from $1,000/mo + 8%  ·  Brick & Mortar from $2,000/mo + 15%
All plans include a license for all 3 BBE brands. $2,500 one-time onboarding fee.
The information on this website does not constitute the offer or sale of a franchise. Brand licensing opportunities are subject to review and mutual agreement.